2018 Abstracts

Jurriaan van Rijswijk, Founder and Chairman, Games for Health Europe
Happiness before profit!

Session Summary Transformation is global. We shift towards a purpose economy. The central theme for the economies will be about the impact it has on peoples’ lives instead on how profitable they are. Since a mayor component of our economies is about lifestyle interventions what better instrument for behaviour change can we use than games? People are intrinsically motivate for it and they do change behaviour. Jurriaan shares the vision of using games in all sectors with proven cases, research and benchmarks.