As the founder of Whooplah LLC, Bill is committed to creating family-fun entertainment that helps parents meet and exceed their parenting goals. A graduate of Towson University in Maryland, Bill earned a Master of Arts degree from The Rhode Island School of Design. Commercially, Bill began his career at Hasbro, Inc. as an industrial designer in Research & Design. Within a short time he was Director of the Sculpture Department, guiding the company’s popular toy lines such as G.I. Joe and My Little Pony. Moving into the freelance community, Bill developed a nationwide clientele including manufacturers, theme parks and cruise lines. Specializing in licensed characters he has extensive experience with The Walt Disney Company, Jim Henson Company, Sesame Street, Nickelodeon and others. As an inventor, Bill is responsible for a number of toy concepts including the popular girl’s toy, “Melanie’s Mall.” Additionally, Bill has created and produced the award winning puppet show, “Li’l Rhody!” for Rhode Island PBS.
As a fine artist, Bill has been recognized for his work through numerous large scale public art works world-wide, including most recently, a memorial to Jim Henson. He has been distinguished as a Copley Master by the Copley Society of Boston. As an Associate Professor at New England Institute of Technology, Bill is a member of the nationally ranked Video Game Development and Design Department. His main concentration is in 3d modeling, animation and game development.