David Wortley is CEO and Founder of the UK Digital Medicine Research Centre and President of the European Chapter of the International Society of Digital Medicine. He is also CEO and Founder of GAETSS (www.gaetss.com), a consultancy on the strategic use of Gamification and Enabling Technologies for the transformation of business and society. He is a recognised authority on the practical application of gamification and enabling technologies to address global challenges in areas such as health, environment and education. He is a serial technology innovator and has been a pioneer of emerging technologies for over 30 years. He is an expert advisor to the European Union and an accredited business mentor. His specialist expertise is in the commercialisation of disruptive digital technologies. He is a passionate user of wearable technologies for health and wellness applications and a Founding Council Member of the International Society for Digital Medicine (www.isdm.org.cn).