Dr Marigo Raftopoulos is a strategic business adviser specializing in innovation using games, gamification and experience design. She is the founder partner of Strategic Innovation Lab, and is also a adviser to several corporations, technology incubators and technology start-ups. She is also an adviser on the European Commission’s Advanced Digital Gaming and Gamification Program. Marigo works with a wide range of global clients on accelerating innovation using the tools of engagement that are fundamental to game design and gamification. Marigo holds a PhD in enterprise gamification and has widely published her research on gamification frameworks and methodologies. Her research identified design, taxonomy and capability elements of gamification that have contributed to exemplary project developments and have enhanced critical understanding of the effective design and best-practice implementations of enterprise gamification.