Pascal Nataf is a professor of Game Design at the Université de Montréal. He founded Affordance Studio in 2013 and has grown the team to 12 full-time employees. He is also the co-founder and the Vice President of la Guilde, a cooperative of over 150 independent game studios in Quebec.
As the Creative Director at Affordance, Kim Berthiaume designs and develops gameful solutions for museums, banks, governmental agencies and academic institutions. She is on the board of the RPM, an association of multi-media companies driving the digital ecosystem in Quebec by organizing events and promoting innovative projects. She is also involved in several initiatives that promote the presence of women in the STEM sector, like the Pixels group of female game producers.